Veterans Thriving!

As a modern marketer who was once an Airman First Class in the United States Air Force, today has special meaning. When I served in the armed forces, I thought my life was an open canvas. A canvas to be painted with experiences, life and love. Today, I know that without that time of service, training and respect for authority, I would not be the person I am.

As everyone thanks our service members for their support today, I reflect a little differently. I thank the armed services for what they taught me. I thank the Air Force for sharing with me experiences I would have never imagined I could experience. The Air Force showed me what it was to give, to serve, to persevere through it all. I did things I, quite frankly, didn’t want to do. I learned things I had no interest in. Through it all, I learned to be thankful. I learned to team with my fellow service members and learn what it means to do whatever it takes to make it work. I had fellow service members whom I loved. I had fellow service members who died. I grieved greatly. I had fellow service members who I still remember today and often wonder what happened to them.

So today, I give thanks for the people who I stood beside in service. I give thanks for the opportunity to know the people who died in service next to me during the very first Desert Storm. I give thanks for the opportunity to do something for my country that others can’t even imagine. I give thanks as this service has transformed my entire life.

Thanks to a country where my service matters, my contribution matters and I know we live a different life because of that service. Today, I and my entire family are thriving. I have been through the fire personally and professionally and have come out on top because of my perseverance. I have tenacity and self-confidence that allows me to tread into waters unknown and know that I can come out successful–with marketing automation, this is a particularly useful trait.

So today, I give thanks. I salute all those who came before me and all those who come after me. I salute human kind.

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The Detective & The Marketer

Marketing has evolved. We are now one part technologist. One part creative genius. One part analyst. Oh, and by the way, one part detective. How you say?

Let’s look at one case that illustrates this point very well.

One of my telecom clients emailed me today with concerns about their system. They felt their system was failing, the emails were going to spam and the links weren’t working. Where to start? See the detective at work already. It begins with rigorous testing. We tested everything. Everything was working on our end. So then what? We can’t very easily go back to the client and say there is no problem. Of course not. So we dig deeper as would a detective on the trail of a hot case.

We reviewed the system. The API calls were in fact happening. Screen shot taken.

The emails were not going to spam in our case. Another screen shot and some teaching on why emails go to spam. Next we went to Litmus to dive into the issue further. This was seeming to be a case of mis-matched expectations.

Lastly, the links not working. This was there proprietary website that seemed to be failing. The links were PURL links with customized user id’s. These worked for some and not for others. We checked the database and it should work. Thus, there seemed to be a break in on the web site rendering the PURL. We are diving into this now with their web team, so stay tuned for more as we uncover the case of the mis-matched expectations.

See, part technologist, part creative, part analyst and part detective.

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