Eng8ged Leadership

What is eng8ged leadership? How does it look different from ordinary leaders? Eng8ged Leadership takes ordinary leaders and makes them extraordinary. There are many great leaders in the world today. There are also many poor leaders. What makes this difference? And, how can the great leaders get better? Regardless of where you plot yourself on the leadership pendulum, one thing is certain, we can always get better. Take these eight tips and see if they might help.

You are an Eng8ged Leader if:

1. You lead by example.

2. You have deep industry knowledge in the field you are leading.

3. You hold people accountable.

4. You are not afraid of the tough conversations.

5. You will defend your team for what’s ethical and right.

6. You are willing to get your hands dirty when the going gets tough.

7. You hold an inspired vision for the team and keep them informed of it.

8. You choose to be great as an example to your team.

There are many other characteristics of what makes an En8ged Leader, but these eight seem to be the most prominent. There are many great leaders, few with all eight characteristics. Some of the great leaders that have taught me include Jack Welch, Richard Branson, Steve Jobs, Paul Allen and many others. Inspire others to greatness by leading from an inspired place. Never, ever think you are above learning, growing and thriving. These traits keep the mind fresh and keep us all on our toes.

Be an example. Be Eng8ged.

Standard

Leading in Chaos

Maintaining equilibrium in a state of constant chaos is sometimes challenging. Even for the most level-headed of managers, maintaining decorum and a sense of pride during turbulent times can put a manager’s skills to the test. So then, how do we as leaders display a sense of commitment and balance inside the chaos?

Try these four tips:

1. Center: Find a way to center yourself even at work. One of my first mentors was an amazing CEO. During highly stressful times he taught me to take a walk. Feel the ground beneath your feet. Feel the sun on your skin. Allow yourself to get quiet. With each step I realized the chatter in my head. Through this technique I was able to quiet the chatter and get back to what was really important. So, if you see me walking in the parking lot, don’t worry. I am just finding my center.

2. Mindfulness: We have all heard this word thrown about in recent years about being mindful. But, its not just about being mindful, it’s also leveraging discernment and knowing what you will take personally and what you won’t. For example, someone at work says that piece of work is horrible. Do you take this personal? Well, you can. But really, if you are clear about who you are in the world, a better answer is NO. Simply, ask questions to discover what it is the client or your boss really wanted. Oftentimes, situations like this are either a lack of listening or missed expectations. Either one can be fixed, so why take it on. Using mindfulness and discernment are essential to maintaining balance.

3. Believe: Believe in possibility. If you really want to maintain balance through chaos, know that each situation or event is an opportunity to either grow or discover things you have yet to know. Either way, there can be good even in tough conversations. Know that if you focus on what’s possible, then the good will follow.

4. Candor: Be honest with people. If you screw it up, admit it. If your team has issues, state it. Don’t sugarcoat things. This does not help people. This doesn’t mean you become a raging lunatic telling everyone how bad they are. Rather, you have frank conversations with the intent to support people in achieving their greater good. Realize that people want to do the right thing, but sometimes people need a little support. Help them to grow or go, whichever they choose will be the right choice. Be there for the team and be honest.

These four tips allow leaders to maintain their identity amidst the chaos. Knowing our value as leaders is very important but never, take your position for granted. If we, as leaders, start each day with gratitude and know we give it our all, our teams will follow in step. Also, the perceived chaos won’t seem nearly as chaotic.

Standard

Who’s the chef in your marketing automation kitchen?

The chef is the one who brings all the elements of the dining experience together. As seen on reality TV this can often be a painful experience. Chef’s must be concerned with the quality of the food, the preparation, the presentation and the delivery by the food servers. The hosts, the restaurant manager and all the team members either make the dining experience a memorable one, a complete catastrophe or somewhere in between.

Similarly, as marketers we must own the marketing automation execution and delivery. What does this involve? How do we do this? After exploring this theory and testing it in a global organization of over 11,000 employees with many locations across the globe, here are some recommendations.

1. OWN IT! You must own the responsibility for the relationships needed to create a holistic funnel. If you truly want to create an award winning marketing automation platform, then it is mission critical to partner up and become buddies with Sales, Sales Ops, Finance, IT, Web and anyone else you think may have a stake in this new system and the results that come out of it. You must invite yourself to meetings. You must play nicely with others. You must commit to creating a network of supporters that see your vision and understand fully what this system can do for them.

2. DELIVER. Deliver on your promises. Once these relationships are built, it is essential that the ideas presented in order to sell them on the premise that marketing automation is awesome is supported by statistical reporting that backs these claims up. Create monthly and quarterly reports that the execs can take to the bank. Start simple with a few KPI’s and then add as you move forward. If you don’t have the talent in house, find someone who can help. Leverage your networks, but don’t ever, ever make promises you can’t keep.

3. COMMUNICATE. Create vehicles for communication with each group that they can count on. Perhaps finance has a monthly meeting you can attend. Or, perhaps you create a sales newsletter to keep the front lines aware of improvements to the systems. Maybe, you create a really cool and colorful dashboard that is auto delivered to the management team’s inbox each week to show the progress of campaigns. Whatever it is, ensure you create communications that showcase your team’s work and how this system is helping the company win.

Remember, a marketing automation system is only as good as the head chef who envisioned it. Be the chef you always wanted to be and mix up a wicked brew that is sure to please!

Written by Kimberly Prescott, Author, Consultant and Marketing Automation Expert

Get Kimberly’s NEW book, The Tiger and the Autobahn: A Journey into Marketing Automation Now at https://www.smashwords.com/books/view/299672

Standard

Creating reality.

What if our world is a direct reflection of our thoughts and beliefs? How does this impact marketing automation? If we believe something, do we have the power to make a difference?

Consider that as modern marketers, we hold the keys to companies success or failure. We have the opportunity to directly impact the bottom line. To that end, our core beliefs have the ability to either set us up for success or destroy our future. Here are some lessons learned over the years…

1. How you do anything is how you do everything! This phrase as many of us know has some element of truth to it. I sat next to someone yesterday who said, “My clients don’t follow through.” If that is your belief, then, your clients will not follow through. I, for one, believe my clients are awesome and always believe they want the best for themselves and their companies. Thus, my experience of my clients is nothing short of amazing.

2. We create our reality. Don’t like what you see? Then change it. Don’t complain, condemn or criticize. Simply make some small changes inside you. For example, five years ago, I looked at my life and wasn’t so excited about the results. Today, I have more love, more prosperity, the “best” clients and all because I chose to change my mind. It is true, change your mind and you will change your world.

3. What you focus on expands. For awhile in my life, I focused on the negative. So, my life reflected that through lack, despair and frustration. Today, I have learned to focus on the good. I expect good. I know that good comes from every situation and I expect nothing less. When I do make a mistake, I admit it quickly and fix it. We are not perfect after all. Thus, my life has transformed simply by the ideas I am focusing and giving my energy to.

How does this all apply to Marketing Automation?

Well, I have been in companies and on teams where there is very low expectations. The result, very limited progress. I have been on teams and in companies where the belief of anything is possible and guess what, magic happens. I have witnessed the above first hand and in marketing automation where your head is at is critical to long-term success.

Change your mind, change your world is the truth. As modern marketers, we must first and foremost, set the stage for success. People are watching…what is it you are focused on?

To your success.

Creation vs. Marketing Automation

Aside